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Data Cleansing & Validation

  • Have an outdated Customer Database?
  • Need to increase the efficiency of your Direct Marketing efforts?
  • Ready to focus on your core business – instead of your data?

If so, Outsourcing RS might be the perfect solution!

There are few things more valuable to a sales organization than your data. There are also few things more frustrating that having outdated or incorrect data.  Data verification outsourcing is a cost effective way to improve the accuracy of your marketing information, ensuring maximum efficiency, and enhance the ROI of your organization.  Furthermore, RS maintains a network of data cleansing and validation partners across the globe.  This allows our clients to work with a range of languages, dialects and demographics in any country.

Address Correction:

Addresses and other contact information in a database ensure that communication with your customers or prospects reaches them correctly each time.   To that end, our agencies will undertake correction of contact details of people that may have moved to a different address or have changed their phone numbers or personal information.

Removing duplicates

Unfortunately, even the best database managers find information that is repeated when compiling massive databases of customers or prospects.  This not only bloats the size of the data, but also can lead to bombarding a particular contact with your communication multiple times.  Our partners will help remove these duplicate entries through data verification and cleansing.

Conversion of Upper / Lower Case Names

A person’s name is important in communicating with him. Customers have known to show cognizance to companies remembering their names and in the right order. Our data cleansing partners will include converting cases where required. We also take into account language accents in names.

Gender addition / correction

Our agencies offer data verification services that take care of adding the right gender prefixes to names. This is important when you’re communicating with customers or analyzing gender based reports.

Data integrity audits

Data integrity audits ensure that textual information is located in the field for text and not in the one for numbers or elsewhere. This applies to other information in the database.