Threats of Substitute

Threats of Substitute

Threat of Substitutes in Porter’s 5 Forces Porter’s Five Forces is a market competition analysis model developed by Michael E. Porter. The model puts forward five categories of forces that determine the level of market competition a business faces....
Bargaining Power of Buyer

Bargaining Power of Buyer

What is the bargaining power of buyers? Buyer’s Bargaining power refers to the pressure consumers can exert on businesses to get them to provide higher quality products, better customer service at lower prices. So, strong buyers can pressure sellers to lower prices,...
What Customers Want, And Don’t Want

What Customers Want, And Don’t Want

Customers want a good experience. A big part of that is exceptional customer service. Don’t confuse the two. The experience is everything from navigating a website, to how easy (or difficult) it is to reach a salesperson, to the way a product is packaged (think about...